OUR STORY

Viris was never built in a boardroom.

It started trackside, in muddy pits, bike parks, and race paddocks — with one simple mission: make eyewear that is top quality but affordable.

We're the underdog. No big budgets, no corporate backing — just a small UK brand with big ideas, and a belief that top-quality eyewear shouldn’t come with a ridiculous price tag.

The name Viris comes from V for Vision and Iris, the part of your eye. It’s about clarity, focus, and seeing the world differently, its a new perspective! Whether you’re tearing down a World Cup track, hitting bike park laps, testing your fitness on the enduro trails,  chasing waves, or road tripping, Viris has you covered.

From day one, we’ve backed grassroots talent and the next generation of riders, surfers, and athletes — giving them the same kit worn by our world-class pros. Riders like Greg Minnaar, Brook Macdonald, and Phil Atwill have trusted Viris at the highest level, and we’re proud to see our gear on everyone from weekend warriors to world champions.

Today, Viris is more than just a mountain bike goggle brand. We’re a sports and lifestyle eyewear company — producing riding glasses, casual sunnies, and performance lenses for cycling, running, moto, surf, skate, snow, and beyond.

Our goal? Keep disrupting the big guys, keep supporting the scene, and keep making eyewear that’s built for the ride — wherever that ride takes you.

Designed in the UK. Worn Worldwide.