During a road trip to the Dirt office one day, myself and Innes were discussing ideas about our futures in the sport. One of those ideas was to start our own eyewear brand.
But why set up an eyewear brand?
As a race mechanic it was always the last thing I did for my rider. we would be in the start hut side by side. I would hand my rider their goggles. A quick fist bump and off they went.
Sometimes I would find myself stood in the finish arena watching the last riders come down. Watching the big screen I would always notice the goggles as the camera focused on the rider before their run.
'Now imagine if that goggle was my brand' I used to think to myself.
That was my new goal, a vision I had in my mind. To be stood in a finish arena starring up at the big screen and to see my brand name there.
While on that road trip, a few words were thrown around, and with two words mixed - Vision and Iris (the Part of your eye) the name Viris was born.
For some reason we didn't start the brand back then. Innes retired from racing and I took a break from the circuit. But it was always in the back of my mind to start this brand.
Fast forward to 2018...