Kiwi legend, Brook MacDonald, otherwise known as Bulldog, has officially inked a partnership deal with Viris, the UK eyewear brand. The collaboration marks a significant milestone for both Brook and Viris, and as part of this partnership, Brook and Viris will collaborate closely on developing a signature eyewear line.

"I’m incredibly proud to join the Viris team. It’s been a long time coming and we have finally joined forces. I’ve been lucky to know Andy for a long time, worked beside him and we have formed a great friendship since, and now to be working with him has me excited for this year and the future and what we have to come!" -Brook Macdonald

We are equally excited about this collaboration. We will collaborate closely with Brook on developing a signature eyewear line that showcases not only Bulldog's personality but also our bold and distinctive styles that we have become known for. This joint venture will resonate with fans and riders who appreciate the fusion of clear vision and iconic looking eyewear.

"I first met Brook back in 2009, and then had the pleasure of working and traveling with him during the 2012 race season during our time on the MS Mondraker team. We became good mates and have remained good friends since then. So when the opportunity to sign Brook and have him become part of the Viris family came up, it was a no brainer for me! So stoked to be working with Brook, he’s a true inspiration to many, myself included, and he's one of the most approachable riders on the circuit. We have already been busy behind the scenes working on a Bulldog x Viris collab, so watch this space! A big welcome to Brook from myself and the Viris family!" Andy Ward, Founder Viris Brand

Our commitment to pushing boundaries aligns seamlessly with Bulldog's fearless and dynamic riding style, making this collaboration a natural fit.

So stoked on bringing this together finally, watch this space for news on the Bulldog x Viris Collab.