MAX POWER

 

We are thrilled to announce an exciting new chapter in the Viris Brand story: Max Greensill, a rising star in the cycling world, is now riding for Viris Brand! Max is not just a phenomenal athlete; he's also a local hero with a special connection to the brand.

In a twist of fate that brings our story full circle, Andy, the owner of Viris, used to work at the local bike shop where Max and his dad were regular visitors every weekend, back when Max was just a toddler. If memory serves right, Andy often worked on Max’s dad’s bike too. It’s a nostalgic and heartwarming connection that reminds us of the roots and community that make cycling so special. What started as a local connection has now evolved into an exhilarating partnership at the highest levels of the sport. 

Max has just showcased his incredible talent on the global stage at the World Championships in Andorra, and now he’s gearing up for his next big challenge: his debut in the Tour of Britain, alongside the debut of Viris Brand and our Raptor riding glasses in this prestigious race too. We couldn’t be more excited to see Max push the limits, break new ground, and represent Viris Brand with pride.

This partnership is more than just about winning races. It’s about celebrating our shared history, supporting local talent, and pursuing excellence together. Max embodies the spirit of Viris Brand—dedication, passion, and a love for the sport—and we can’t wait to see what we’ll achieve together.